AMU2014
AI-powered public relations: Social media, digital PR and emerging technologies
基本信息
| 学分 | 6 credit points |
|---|---|
| 开课学期 | Second semester |
| 校区 | Malaysia |
| 考核构成 | Report — 15% Essay — 30% In-Class Test — 15% Critical Investigation — 40% |
开课安排1 条
| 教学期 | 授课方式 | 状态 |
|---|---|---|
| Second semester | Teaching activities are on-campus (ON-CAMPUS) | 开课 |
以上为该校区在官方资料中登记的全部开课安排，不是汇总。同一门课可能在多个 教学期开课，也可能不同教学期的授课方式不同。
课程简介
In this unit, you will explore the transformative impact of artificial intelligence on public relations. You will learn how AI is reshaping PR practices by automating tasks, enhancing media monitoring, improving audience targeting, and optimizing communication strategies.
You will embark on an in-depth exploration of AI tools, their practical applications within the PR realm, the crucial ethical considerations surrounding their use, and the anticipated future trajectory of AI within the public relations industry.
以上为 Monash Handbook 的官方原文，版权属 Monash University，此处按本站要求转载并标注出处： 官方页面 ↗
学习成果5 条
官方原文（Learning outcomes），版权属 Monash University。
- ULO1 identify and explain key AI technologies relevant to public relations, particularly within social media and Digital PR;
- ULO2 utilize AI tools for tasks such as content creation (including social media content), audience analysis, and evaluating the effectiveness of PR initiatives;
- ULO3 develop ethical frameworks for AI use in public relations, considering the specific challenges and opportunities presented by social media and digital platforms;
- ULO4 analyze future trends in emerging technologies and AI-powered public relations, focusing on the evolving role of PR professionals, public opinion and communication strategies while fostering discussions on industry changes and innovations;
- ULO5 develop communication skills to collaborate effectively in groups, adapt to different team dynamics, and contribute to a shared goal.
教学方式与预期工作量
教学方式
Enquiry-based learning - This unit engages students in enquiry-based learning, where they will be encouraged to use their own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
Problem-based learning - This unit includes problem-based learning approaches, where students engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Simulation or virtual practice - This unit allows students to engage in guided, immersive experiences to develop relevant skills, knowledge and attitudes through simulation or virtual practice
预期工作量
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
官方原文，版权属 Monash University。
先修 / 同修要求
官方资料未列出该课程的先修要求。
先修链路
官方资料未列出该课程的先修要求，因此没有链路可画。
数据来源
- 数据来源
- 官方网页
handbook.monash.edu ↗ - 抓取时间
- 2026-09-13
- 可信度
- 程序抓取，未人工核实
查看官方完整描述 ↗ — 事实性字段（代码、学分、教学期、授课方式、考核权重、先修/同修/互斥关系）与 课程简介、学习成果、教学方式、预期工作量均取自官方 Handbook； 正文版权属 Monash University，此处转载并逐处标注出处。
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