AMU3008
Surviving the storm: Strategic crisis management and communication
基本信息
| 学分 | 6 credit points |
|---|---|
| 开课学期 | First semester |
| 校区 | Malaysia |
| 考核构成 | Oral test/assessment — 30% Case Study — 20% Report — 30% Case Study — 20% |
开课安排1 条
| 教学期 | 授课方式 | 状态 |
|---|---|---|
| First semester | Teaching activities are on-campus (ON-CAMPUS) | 开课 |
以上为该校区在官方资料中登记的全部开课安排，不是汇总。同一门课可能在多个 教学期开课，也可能不同教学期的授课方式不同。
课程简介
In today's fast-paced and unpredictable world, organizations across all sectors face the constant possibility of crises. In such situations, the role of strategic public relations becomes even more critical, as effective communication and reputation management can determine the success or failure of a crisis response.
In this unit you will undertake a comprehensive and practical exploration of crisis management, examining the theoretical foundations and, strategic frameworks, and developing hands-on skills needed to anticipate, manage, and mitigate crises effectively. You will explore key areas such as risk assessment, crisis communication, media relations, and the impact of emerging technologies like AI and digital media. You will learn via an immersive, hands-on approach, integrating real-world case studies, interactive simulations, and practical exercises. By the end of the unit, you will be ready to lead crisis responses with confidence, protect an organization’s reputation, and adapt to rapidly changing media landscapes.
以上为 Monash Handbook 的官方原文，版权属 Monash University，此处按本站要求转载并标注出处： 官方页面 ↗
学习成果6 条
官方原文（Learning outcomes），版权属 Monash University。
- ULO1 identify various crisis typologies, their impact on organizations, and apply key principles of crisis management, risk assessment, and communication strategies to real-world situations;
- ULO2 analyse real-world crisis case studies and evaluate the effectiveness of various crisis response approaches;
- ULO3 apply key crisis communication theories (e.g., Situational Crisis Communication Theory, Image Repair Theory, Contingency Theory) to develop and assess effective crisis response strategies;
- ULO4 apply risk assessment tools to identify, analyse, and respond to potential threats, ensuring effective crisis prevention and mitigation;
- ULO5 work as a team to create a crisis communication plan and deliver a strategic response for real or simulated crisis scenarios, incorporating collateral crisis communication materials;
- ULO6 demonstrate crisis spokesperson skills through media training, strategic messaging, and effective crisis communication.
教学方式与预期工作量
教学方式
Enquiry-based learning - This unit engages you in enquiry-based learning, where you will be encouraged to use their own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
Case-based teaching - This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but students need to work together to examine, analyse and make decisions to resolve the situation.
Problem-based learning - This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Simulation or virtual practice - This unit allows you to engage in guided, immersive experiences to develop relevant skills, knowledge and attitudes through simulation or virtual practice
预期工作量
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
官方原文，版权属 Monash University。
先修 / 同修要求
官方资料未列出该课程的先修要求。
先修链路
官方资料未列出该课程的先修要求，因此没有链路可画。
数据来源
- 数据来源
- 官方网页
handbook.monash.edu ↗ - 抓取时间
- 2026-09-13
- 可信度
- 程序抓取，未人工核实
查看官方完整描述 ↗ — 事实性字段（代码、学分、教学期、授课方式、考核权重、先修/同修/互斥关系）与 课程简介、学习成果、教学方式、预期工作量均取自官方 Handbook； 正文版权属 Monash University，此处转载并逐处标注出处。
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