AMG5034
Data analytics in communication
基本信息
| 学分 | 6 credit points |
|---|---|
| 开课学期 | First semester |
| 校区 | Malaysia |
| 考核构成 | Artefact — 20% Presentation — 50% Essay — 30% |
开课安排1 条
| 教学期 | 授课方式 | 状态 |
|---|---|---|
| First semester | On-campus block of classes (BLOCK-ON) | 开课 |
以上为该校区在官方资料中登记的全部开课安排，不是汇总。同一门课可能在多个 教学期开课，也可能不同教学期的授课方式不同。
课程简介
The strategic application of ‘big data’ is transforming the field of communications. As our everyday communication practices increasingly become digital, mobile and social, there has been an explosion of data that is routinely collected and analysed for strategic purposes. Students in this unit explore the intersection between audiences and publics, and digital data. You learn how to make use of data analytics to examine the dynamics, flows and effectiveness of communication processes across digital and social media platforms. You develop skills in gathering, analysing and visualising digital data to gain a better understanding of audience sentiment, behaviour and engagement.
Drawing on case studies and practical research, you assess the value of data analytics in informing communication strategies. You also engage with the ethical and legal concerns at the heart of public debates relating to the collection and use of ‘big data.’
以上为 Monash Handbook 的官方原文，版权属 Monash University，此处按本站要求转载并标注出处： 官方页面 ↗
学习成果5 条
官方原文（Learning outcomes），版权属 Monash University。
- ULO1 Critique the role of big data in the field of strategic communications;
- ULO2 Discuss and interpret the results of data analytics to provide insights to processes of communication;
- ULO3 Gather, analyse and visualise digital data in the context of communication flows;
- ULO4 Assess the distinct ethical, legal and public interest implications raised by the use of big data;
- ULO5 Apply advanced communication, research and analytical skills.
教学方式与预期工作量
教学方式
Active learning
预期工作量
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
官方原文，版权属 Monash University。
先修 / 同修要求
官方资料未列出该课程的先修要求。
先修链路
官方资料未列出该课程的先修要求，因此没有链路可画。
属于这些学位1 个
这门课出现在下列学位的官方结构里。反过来说：如果你读的是这些学位之一，它大概率是要修的 （必修还是选修取决于它在 Part 里的位置，点进去看结构）。
数据来源
- 数据来源
- 官方网页
handbook.monash.edu ↗ - 抓取时间
- 2026-09-13
- 可信度
- 程序抓取，未人工核实
查看官方完整描述 ↗ — 事实性字段（代码、学分、教学期、授课方式、考核权重、先修/同修/互斥关系）与 课程简介、学习成果、教学方式、预期工作量均取自官方 Handbook； 正文版权属 Monash University，此处转载并逐处标注出处。
发现信息有误？告诉我们。请用自己的话描述问题，不要上传成绩单、截图或校内系统文件。